MIT Institute of Design

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Prof. Mathew Kurien

Samsung R&D institute Bangalore conducted workshop Social Science techniques in User Experience Design

Dr. Sarita Seshagiri – Senior Lead Design researcher and Mr. Aditya Ponnada – Design Researcher from Samsung R&D institute Bangalore conducted a 3-day workshop from 24th Sept to 26th Sept. 2014 at MIT Institute of Design.

The workshop primarily focused on Social Science techniques in User Experience Design. The objective was to expose students to Design research techniques used in the fast pace innovation driven organization such as Samsung.

The workshop was research centric with a focus on Grounded theory based user research techniques.

22 PG design students from User Experience Design, Product Design and Graphic Design disciplines attended the workshop and Dr. Debayan Dhar -Incharge – User Experience Design facilitated the workshop.