Vikram is an experienced graphic design practitioner specializing in strategic brand & visual communication with global exposure. On the cusp of Y2K, he started his career with Xansa (now Sopra Steria) and then moving onto work with a leading edge travel technology start-up (funded by Infinity Ventures) building online booking engines.
He then moved to New Zealand in 2002 to study BCGD(Hons) from the Wanganui School of Design. After working in Cue Design, Wellington for some time, he then joined Dentsu Marcom India back in 2004 as Senior Art Director and worked on many successful print & tv campaigns for Sony, Sony Ericsson, HDFC life, Jindal, Emtel (Mauritius),Vatika, DS Group etc.
After having enough local and international experience, he set up his own design practice by the name Membrane Creative, it grew to over 15 people and worked across a plethora of projects from packaging, event, visual design, advertising & marketing, coffee table books for companies like Jindal, SpectraNet, SKOCH, Modi Illva, Vestige Marketing, AdapTXT, Reckitt Benckiser, Wellscience, Jovees, Lotus Herbals, ONGC etc.
Since 2018, he has been doing independent consulting for mid to large startups, IT firms like JBL, Barcode India, CSM Technologies, International Blockchain Congress etc. He recently Design Directed the OdishaTourism.gov.in, which is garnering both national and international attention. He believes in the middle-brained approach to design having a strong mix of strategy & storytelling.