Coming from the background of Applied Art from Maharaja Saiyajirao University of Baroda and the Design Teachers’ Development Programme (FDP) from National Institute of Design, Ahmedabad; Bhumika Vijay Kherde is a mix of Commercial Art and Graphic Design.
Her experience as a faculty in stream of design education has enabled her to gather in depth understanding about design pedagogy whereas her practice as a freelancer has kept her in constant touch with the requirements of the industry. She has worked as a full-time faculty for GLS Institute of Design, Ahmedabad from where she started her journey into the field of design education.
Her experience as a faculty in stream of design education has enabled her to gather in depth understanding about design pedagogy whereas her practice as a freelancer has kept her in constant touch with the requirements of the industry. She has worked as a full-time faculty for GLS Institute of Design, Ahmedabad from where she started her journey into the field of design education.
She has been a visiting faculty in various cities such as Bangalore, Surat, Ahmedabad and Baroda. Prior to her grooming and professional practise as an educator, she has worked at National Institute of Design, Ahmedabad as a Design Assistant for Tirupati and Tirumala Devashram Project, a book called Symbols of NID, and some institutional identities under senior faculties. She has also worked as a freelancer on various corporate identities and graphic design solutions for businesses and start-ups.
Apart from experimenting with softwares that enable digital executions, her interest deeply lies in the manual skill enhancing media such as inks, poster colours, water colours and acrylic colours. She also enjoys working with natural materials such as metal, wood and clay. She has keen interest in typography, structures, form & colour and believes in the method of developing an understanding by experiencing each element in depth. The mantra which she practices and incorporates in profession and personality is:
Originality is a silent way of being loud.
She is fascinated by communication and its power to transform the very behaviour of society. One such aspect which she studies is the field of Indian Advertising and Media that causes about an impact on patterns of society in response to it.